Woolworths Innovation Conference and Gala Awards 2012

It was an honour to supply technical requirements for the Woolworths Innovation Conference and Gala Dinner Awards show.

The event, which was co-ordinated by Shelly Stedman of Southern Cross Conferences consisted of stunning set design, staging, colourful lighting and superior projection.

The conference took place in Adriatic Room of the Waterfront Pavilion, where we setup a clean gloss white stage, two rear-projected av screens and a glowing white “W” cut-out, lit up using BriteQ StageColour wash lights.

An energetic and positive audience were engaged in a motivational speech by the brilliant Prof. Rija. pictured below

The function also consisted of a short fashion show, displaying the new staff clothing for 2012/2013 and some fun team-building activities.

cut out branded set design with white stage and lighting

While the conference was running, AV Direct crew were busy getting the set ready for the Gala  Dinner Awards, which was held upstairs at the Baltic Room.

Distinctive Choice were on hand to supply beautiful decor for the event.

decor hire distinctive choice woolworths gala dinner

Woolworths gala dinner awards 2012 - set by AV Direct

3 High Definition LCD Screens were setup along with BriteQ LED moving lights mounted on a truss structure. AV Direct also supplied a clean black dance floor with custom design ‘W’ cut-out placed in the centre. DJ equipment, including 2 x Pioneer CDJ 1000mk3 and DJM800 mixer was supplied.

Two full colour 3D lazers were setup for the dance, while confetti cannons were let off during the awards ceremony!

waterfront pavilion set design for woolworths conferenceWoolworths gala dinner awards 2012 - set and stage by AV Direct








3D technical design by av direct 23D technical design by av direct





Above are a few of the technical proposals sent through to bring the function to life!

Woolworths gala dinner awards 2012 - red carpet and stanchions by AV DirectWoolworths gala dinner awards 2012 - Dj Equipment by AV Direct









Woolworths gala dinner awards 2012 - set by AV Direct

Below is a collection of photo’s taken by My Event photographer, Carmen Visser.

photo's taken by my event photographer carmen visser

View more of Carmen’s work here.

Our client was ecstatic after the event and this is what she had to say:

Dear Anthony and Neville,

 I would just like to thank you so much for all your assistance on the Woolworths Conference and Gala Dinner.

 The venues looked absolutely amazing, especially the gala dinner!! The delegates were blown away and I think we will have a hard time trying to beat last night’s event next year!

Thanks once again for always being willing to help out, even when it doesn’t have anything to do with AV! This really makes such a difference for me.

A HUGE thank you to all of your team too for all their hard work on conference and gala dinner!

It is always great working with you guys and I hope that we can work together again in the near future!

Have a great day!

Warm Regards,