LCD Displays For Retail Merchandising

AV Direct recently supplied a turnkey visual solution that consisted of high-resolution LCD screens used to display various promotional products and adverts for our client, British American Tobacco, at the recent ULTRA festival in Cape Town and Johannesburg.

The displays were installed onto brackets and truss, while separate av displays were custom built into boxes. AV Direct supplied the structures and shelving to create a vibrant atmosphere for the advertiser to engage with festival goers and customers.

Several input sources and PCs combined to distribute video to screens across the festival area. AV Direct uses high definition SDi and HDMI cabling to produce a quality picture. The video distribution is simplified using Kramer advanced video tools to switch, scale, amplify, and distribute the video signal across longer distances without losing any quality.

The LCD displays were fitted neatly into white wooden boxes and shelves. Our set design department also built staging and tables for the event.