About Us – Audio Visual Company in South Africa

Audio Visual Company in South Africa for Meetings and Events

We’re a full service Audio Visual Company in South Africa supplying the latest in AV equipment & technical labour

Audio Visual services, including sound, video, lighting, display and projection systems, is evident in every part of society: in business, education, government, healthcare, retail, places of worship, sports & entertainment, hospitality, restaurants, and museums.


Audiovisual can be used in video conferencing, presentation rooms, auditoriums, and lecture theatres; digital signage, and more. The benefits of audiovisual includes the ability to provide the necessary business tools for enhanced communication between audiences, creation of a more effective learning environment, and saving time and money through increased efficiency.

Live performances, concerts, theatre productions, events and corporate events are among the most obvious venues where AV equipment is used in a staged environment. Providers of this type of audiovisual are known as rental and staging companies. AV Direct is such an Audio Visual Company.

We are one of the most sought after and dynamic audio visual companies in South Africa.

We are AV specialists in all aspects of technical production, sound & lighting and event management. Operating on a nationwide scale, we provide a complete turnkey solution for all audio visual requirements – big or small.

Nationwide Audio-Visual Company for Events, Production and Conferences

Regardless of whether you are holding a basic boardroom meeting, international video conference, product launch or special personal event, we cater for all events.
And we don’t turn down any challenge.

As a result, we’re certainly South Africa’s most diverse audio visual company.

Currently employing 13 full time staff members, AV Direct was established in 1999 in Cape Town by Anthony van Andel.

With more than 20 years experience in the audio visual industry, Anthony started out the company in his home, and has since then had to move several times in order to accommodate the ever increasing amount of AV equipment.
Since we have a passion for what we do, quality is an ongoing concern. This not only includes supplying AV equipment and technical crew of the highest calibre or ensuring that the audio visual aspects of your event run flawlessly. We want to be remembered for providing our customers with excellent service – going out of our way to meet their specific needs.

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Our promise to you

Beyond their technical expertise, our friendly onsite AV Team are always in full uniform, complementing the neat layout of our equipment. So, in all respects we’ll maintain your company’s reputation.

Companies which have benefited from this quality approach include Barloworld Motors T/A Avis, Bosch, Siemens, SABC, KFM 94.5, Grandwest Casino, Victoria & Alfred Hotel, La Med, Pinnacle Point Holdings, PEP Stores, Investec, Sanlam, Old Mutual, Sasol, Victoria Junction, Steenberg Estate and the Saxon Boutique Hotel.

Although AV Direct has also provided audio visual equipment for such large scale events as the Cape Argus Pick ‘n Pay Cycle Tour, opening of Parliament in Cape Town and Standard Bank Jazz Festival we cater for individuals as well.

South Africa’s leading full-service audio visual technology partner for companies with nationwide live events, video production and conferences.

Call us on 021 706 6730

BBBEE Scorecard

AV Direct are proud to announce that as of April 2011, AV Direct cc has achieved a Broad-Based Black Economic Empowerment Rating of Level 3 with BBBEE Procurement Recognition of 110%

Furthermore, AV Direct cc is recognized as a VALUE-ADDED SUPPLIER in that it is registered for VAT and its total labour cost with its Nett Profit Before Tax exceeds 25% of its turnover. Its total procurement recognition is therefore 137.5%

While AV Direct management are proud of the level of transformation they have managed to achieve, their BBBEE status assists their clients in turn to be more BBBEE compliant as a result of the preferential procurement points which they score by dealing with AV Direct.

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